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Characteristics
Most common and easily understood form of lifetime coverage; known maximum premium and minimum death benefit level
Market
Appreciates benefits of cash values and dividends; permanent lifetime coverage needed
Death
Benefit
Fixed; level
Benefit Premium
Fixed; level
Cash
Value
Fixed with minimum guaranteed cash value; excess through dividends
Advantages
To Buyer
Familiar, predictable product; helps buyer discipline; share in dividends; cash value builds on a tax favored basis
Disadvantages
To Buyer
Costly if lapsed early; interest paid on policy loans is not deductible; policy lapses due to failure to pay premium; if term rider is added, premiums could increase if dividends are lower than projected and/or term rates increase
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